AdParlor Offers Mobile App Installs via Facebook on a Cost per Install ModelFacebook recently announced that they will be offering the Mobile App Install Ad unit to all developers to enable increased opportunity to drive app installs and discovery. In their initial tests of the mobile app installs ads, AdParlor, an Adknowledge company and a Facebook® Strategic Preferred Marketing Developer (sPMD), saw consistent CTR's between 1 and 2% from engaged users. AdParlor is now offering mobile app installs via Facebook on a cost per install (CPI) pricing model.
AdParlor, an Adknowledge company, is a leader in handling large Facebook ad campaigns andprovides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages more than one billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L'Oreal, American Express, Coca Cola, LG, OMD, Mindshare and Starcom. For more information, visit www.adparlor.com.
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard-to-reach places on the Web across multiple channels, including social networks, display, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com.