Early Data on Facebook Mobile App Install Ads Looks Promising

Early numbers from AdParlor show effectiveness of mobile news feed ads

07 JANUARY 2013, NEW YORK, USA
Summary
AdParlor, an Adknowledge company and Facebook Strategic Preferred Marketing Developer (sPMD)*, has released data providing insight into the initial performance of Facebook mobile app install ads.
The ad unit, shown in a user’s mobile news feed, is one of the highest-engaging and effective placements available today with an average click-through rate (CTR) of 0.5%, and sometimes much higher by vertical.

Delivering more than 10 Million mobile impressions and thousands of installs across a four-week period, AdParlor tracked conversions and optimized towards the most effective cost-per-install (CPI) in real-time. The cost ranged from a low of $2.24 USD in Sweden to a high of $2.88 in Norway. In the U.S., it was $2.75 and Canada was higher at $2.86.

Quotes
"“As Facebook mobile app install ads evolve, we’ve seen very encouraging numbers across the board"" Hussein Fazal, CEO AdParlor
"“We believe budgets will continue to shift toward mobile, and expect Facebook app install ads to be a key component of the marketing mix for all mobile application developers.”" Hussein Fazal
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Spokespeople
About AdParlor

About AdParlor
AdParlor, an Adknowledge company, is a leader in handling large Facebook ad campaigns andprovides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages more than one billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L'Oreal, American Express, Coca Cola, LG, OMD, Mindshare and Starcom. For more information, visit www.adparlor.com.

About Adknowledge
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard-to-reach places on the Web across multiple channels, including social networks, display, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com.