New York, USA | Published on: January 7, 2013
Social media pitch
Promising Data Released from AdParlor on Facebook Mobile App Install Ads Performance
AdParlor, an Adknowledge company and Facebook Strategic Preferred Marketing Developer (sPMD)*, has released data providing insight into the initial performance of Facebook mobile app install ads.
The ad unit, shown in a user’s mobile news feed, is one of the highest-engaging and effective placements available today with an average click-through rate (CTR) of 0.5%, and sometimes much higher by vertical.

Delivering more than 10 Million mobile impressions and thousands of installs across a four-week period, AdParlor tracked conversions and optimized towards the most effective cost-per-install (CPI) in real-time. The cost ranged from a low of $2.24 USD in Sweden to a high of $2.88 in Norway. In the U.S., it was $2.75 and Canada was higher at $2.86.

“As Facebook mobile app install ads evolve, we’ve seen very encouraging numbers across the board"

— Hussein Fazal, CEO AdParlor
“We believe budgets will continue to shift toward mobile, and expect Facebook app install ads to be a key component of the marketing mix for all mobile application developers.”

— Hussein Fazal