AdParlor Offers Mobile App Installs via Facebook on a Cost per Install Model

29 OCTOBER 2012, LONDON, UK
Summary
Facebook recently announced that they will be offering the Mobile App Install Ad unit to all developers to enable increased opportunity to drive app installs and discovery. In their initial tests of the mobile app installs ads, AdParlor, an Adknowledge company and a Facebook® Strategic Preferred Marketing Developer (sPMD), saw consistent CTR's between 1 and 2% from engaged users. AdParlor is now offering mobile app installs via Facebook on a cost per install (CPI) pricing model.

AdParlor, an Adknowledge company and a Facebook® Strategic Preferred Marketing Developer (sPMD), have announced that they are now offering mobile app installs via Facebook on a cost per install (CPI) pricing model.

Mobile app developers who have integrated with the latest Facebook iOS/Android SDK or have integrated with a supported mobile measurement partner can now buy ads that will appear in the Facebook mobile news feed and specify the cost per install price they would like to pay through AdParlor. These mobile app install ads will take the user directly to the app in the iOS iTunes app store (if using an iPhone) or Google Play store (if using Android).

"In initial tests we have run using this ad unit, we have seen consistent CTR's between 1 and 2% from engaged users," said Kristaps Ronka, CTO at AdParlor. "We are excited to be able to offer to developers the ability to now buy on a CPI model and leverage this powerful distribution channel."

"We are really excited to be bringing this new ad unit from Facebook for a performance-related cost model to Europe," added Fabio Pigo, Adknowledge VP, Europe.  "We believe app developers of Europe will appreciate only paying the cost of each install."

Quotes
"In initial tests we have run using this ad unit, we have seen consistent CTR's between 1 and 2% from engaged users. We are excited to be able to offer to developers the ability to now buy on a CPI model and leverage this powerful distribution channel." Kristaps Ronka, AdParlor CTO
"We are really excited to be bringing this new ad unit from Facebook for a performance-related cost model to Europe. We believe app developers of Europe will appreciate only paying the cost of each install." Fabio Pigo, Adknowledge VP, Europe
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About AdParlor

About AdParlor
AdParlor, an Adknowledge company, is a leader in handling large Facebook ad campaigns andprovides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages more than one billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L'Oreal, American Express, Coca Cola, LG, OMD, Mindshare and Starcom. For more information, visit www.adparlor.com.

About Adknowledge
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard-to-reach places on the Web across multiple channels, including social networks, display, mobile, apps, and email. Since its founding in 2004, Adknowledge has grown organically and through acquisitions to become the largest privately-owned Internet advertising network. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. Over 10,000 advertisers use the Adknowledge ad network to promote their offers. For more information on Adknowledge, visit www.adknowledge.com.