Early Data on Facebook Mobile App Install Ads Looks Promising

07 January — AdParlor, an Adknowledge company and Facebook Strategic Preferred Marketing Developer (sPMD)*, has released data providing insight into the initial performance of Facebook mobile app install ads.

January 2013

  1. Jan 27
  2. Jan 08
  3. Jan 07
  4. Jan 07

    Early Data on Facebook Mobile App Install Ads Looks Promising

    AdParlor, an Adknowledge company and Facebook Strategic Preferred Marketing Developer (sPMD)*, has released data providing insight into the initial performance of Facebook mobile app install ads.
  5. Jan 04

October 2012

  1. Oct 29

    AdParlor Offers Mobile App Installs via Facebook on a Cost per Install Model

    Facebook recently announced that they will be offering the Mobile App Install Ad unit to all developers to enable increased opportunity to drive app installs and discovery. In their initial tests of the mobile app installs ads, AdParlor, an Adknowledge company and a Facebook® Strategic Preferred Marketing Developer (sPMD), saw consistent CTR's between 1 and 2% from engaged users. AdParlor is now offering mobile app installs via Facebook on a cost per install (CPI) pricing model.