AdParlor, an Adknowledge company and a Facebook® Strategic Preferred Marketing Developer (sPMD), have announced that they are now offering mobile app installs via Facebook on a cost per install (CPI) pricing model.
Mobile app developers who have integrated with the latest Facebook iOS/Android SDK or have integrated with a supported mobile measurement partner can now buy ads that will appear in the Facebook mobile news feed and specify the cost per install price they would like to pay through AdParlor. These mobile app install ads will take the user directly to the app in the iOS iTunes app store (if using an iPhone) or Google Play store (if using Android).
"In initial tests we have run using this ad unit, we have seen consistent CTR's between 1 and 2% from engaged users," said Kristaps Ronka, CTO at AdParlor. "We are excited to be able to offer to developers the ability to now buy on a CPI model and leverage this powerful distribution channel."
"We are really excited to be bringing this new ad unit from Facebook for a performance-related cost model to Europe," added Fabio Pigo, Adknowledge VP, Europe. "We believe app developers of Europe will appreciate only paying the cost of each install."